Customers have become less forgiving about hygiene
Facility hygiene has a lot going for it right now. Facility hygiene statistical research has linked a company’s cleanliness with its ability to attract new customers. A recent retail consumer study by MARC Research and National In-Store has proven that 14% of consumers said that they would stop visiting a facility if it was not as clean as they would like.
Be honest. Your business is not as clean as it could be, and that’s not okay. Hygiene tends to drop to the bottom of the list when your company is struggling to make sales. The irony is that basic hygiene may be the reason why your foot traffic has plummeted over the years.
Facility hygiene and management is more of a science than an art. Whole industries have sprung up around making public areas clean and safe.
With money as tight as it is and debt crippling the cash flow of most people in the country, customers have become less forgiving about hygiene in general. When they go out and spend their money, they expect a great experience. At the very top (not the bottom!) of the list is cleanliness. If this single factor is missing, your customers will not be happy.
Proctor & Gamble has found that 85% of cleaning professionals in the food and hospitality industry are being forced to “do more with less.” That leaves enormous opportunity for smaller, ambitious companies to step in and provide that exceptional level of “clean” that was once so normal that it did not even make any prioritized list in business.
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— by David Linton, author of “Facility Hygiene Management & Maintenance: The Ultimate Guide to Maintaining a Safe and Sanitary Business” This book gives you valuable insider tips from a leading expert on commercial facility hygiene who has inspected venues in the USA and abroad. With this new book, you can learn how to develop a customer-centric cleaning strategy that will help you win the battle against the big names among your competition. When you put the information in this just released book to work for you, your business will start to really shine.
If you have a small business and are competing with large corporations, it can seem like a hopeless, uphill battle just to keep the doors open, but this book with a new strategy to give your business a real boost. You can use the one area larger businesses consistently neglect to give your premises an impeccable reputation that will earn you rave reviews, an expanding base of satisfied customers and even happier employees.