Everlast® Pro Floor
Not Diluted With Water and Dirt (Like Everyone Else)
100% solids clear, non-pigmented epoxy.
Pigments are “dirt” – they’re minerals from the earth. Everlast® Pro Floor gets all its color from the quartz or polymer flakes that are added. Our primer is pure with no pigments added because we want it to last a long time and actually adhere to the concrete.
Your floor will look beautiful because Everlast® Pro Floor consists of 2 full broadcast coatings to completely cover the existing concrete, whereas other systems cut corners by compromising durability, substituting a broadcast coating with a primer that contains 30-40% “dirt.” Not us.
Why Most Floor Companies Use Pigmented Primers
- Short answer: To cut costs and installation time by skimping on materials.
Most flake floor systems use pigmented primers. Ours doesn’t. Pigmented primers are only necessary when installers want to skimp on the flakes and skimp on the build coat.
Here’s what they’re really doing: Instead of applying proper broadcast coatings that completely cover your concrete, they use colored primers to hide areas where coverage is thin. It’s a shortcut that compromises your floor’s durability.
The Math That Should Scare You
here’s what you’re actually getting:
Think about that: You’re paying for 5 gallons but only getting 3 gallons of the material that actually protects your floor.
What Pigments Actually Do to Your Floor
Pigments weaken the primer – they’re fillers that don’t contribute to resin properties. Instead, they take away from them.
Common fillers include:
- Titanium dioxide
- Limestone
- Carbon
These are needed to suspend pigments and prevent the finish from being blocky and inconsistent. But they’re also completely inert, meaning they weaken adhesion and durability.
Imagine adding 2 gallons of powder to 3 gallons of clear enamel coating. That powder would significantly diminish the coating’s performance. Using pigmented epoxy instead of clear does exactly the same thing.
The Water Problem
Water-based epoxy is permeable. While this allows concrete moisture to pass through, it also creates a porous surface that harbors germs and bacteria.
Besides, adding water to anything always weakens it, just like adding pigments and fillers.
Permeable floors mean:
- Bacteria and germs can penetrate the surface
- Cleaning becomes harder and less effective
- Long-term hygiene problems in critical environments
- Compromised chemical resistance
How Everlast® Pro Floor is Different
100% solids content: No water, no pigment fillers – just pure epoxy resin and hardener.
Clear primer formulation: Maximum strength and adhesion because there are no inert fillers weakening the bond.
Color from aggregates: We get beautiful colors from the quartz and polymer flakes in the broadcast, not from pigments that weaken the base.
Two full broadcast coats: Complete coverage of your existing concrete – no shortcuts, no thin spots hidden by colored primers.
Non-permeable surface: Seamless and non-porous, so bacteria and germs can’t penetrate or hide.
The Bottom Line
Other companies dilute their epoxy with water and dirt to save money. We use 100% solids because we want your floor to last.
When you’re comparing floor systems, ask this simple question: “How much of what I’m buying is actually epoxy, and how much is filler?”
The answer might surprise you.