How-To Make Your Flooring Store The Talk Of The Town
Do you want your flooring store to stand out or blend into the crowd?
Word-of-mouth referrals are the lifeblood of flooring stores (and all stores).
THINK ABOUT IT…
A new customer comes in and starts chatting to you about your floors.
You show them something a bit different, something that fires their imagination. Something they won’t be able to find anywhere else.
They buy it. They love it. They tell their friends and colleagues.
Their friends and colleagues are intrigued. They come to see you. “Wow, that is different,” they tell you.
They buy it. They love it. They tell their friends and colleagues.
Soon the whole town knows about your unique flooring.
BUSINESS BOOMS
As a flooring store owner or manager, this is your dream scenario.
And the best thing about word-of-mouth compared with advertising and marketing?
It’s absolutely free.
REALITY CHECK!
Now let’s drag ourselves back down to earth for a minute.
Let’s remember this is JUST A DREAM.
Because what does a customer who walks into your store today see?
They see a store that looks pretty much the same as all the others…
… the usual displays of hardwood flooring, laminate floors, residential vinyl sheets, carpet racks etc. etc.
There’s no unique product to fire them up.
This is bad news for your customer. But it’s even worse news for you.
You need to sell at rock-bottom prices to compete with quotes from your rivals…
… because everyone’s selling the same floors.
LET’S GET BACK TO THE GOOD STUFF
Dare to dream…
… because now you can be the only store in town…
…. selling a unique floor.
A floor that your happy customers say is superior in many ways to all other commercial floors.
Everlast™ Floor is a seamless, marble-chip and quartz poured epoxy flooring for kitchens, healthcare, public restrooms, pet care and more.
3 (OF MANY) WAYS EVERLAST® FLOOR CAN FIRE YOUR CUSTOMERS’ IMAGINATION…
- It’s the only floor that can be trowelled straight over many types of existing flooring including new concrete, wood, VCT – and even tiling. (Think of the savings compared with ripping out floors and all the usual prep work that follows.)
- It’s also the only commercial floor that can stay in good-as-new condition for a lifetime. (Save again – no need to replace it every few years.)
- It uses an EPA-registered anti-microbial component… so it gives you long-term protection from a broad range of bacteria and other nasties. (Think of the peace of mind.)
Because we’re choosy about who gets to be a certified installer, you’ll be the only store for miles around selling Everlast® Floor.
THERE’S NO COMPETITION…
… which means you can enjoy an impressive mark-up.
YOU HAVE 2 CHOICES:
1. Are you happy to keep blending into the crowd…
… struggling with tight margins…
… selling the same old flooring as everyone else?
2. Or are you ready to start making a lot more money…
… and to become the talk of the town…
… by selling unique Everlast® Floor?
To talk to us about selling our floor and becoming a certified installer…
… or for a FREE sample…
… please call us on (800) 708-9870 or click the button on our website here Everlast Epoxy
Please get in touch now!
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